Presently User Experience Designer Oct 2013 – Present

Fidelity Worldwide Investments, Gurgaon

Fidelity Worldwide Investment (FIL Limited) was established in 1969 and provides asset management services to investors all over the world outside the US and Canada.

  • Managed UX portion of reporting project, producing advanced clickable prototype (Adobe fireworks) to help the team conceptualize overall reporting framework and related flows.
  • Created preliminary, supporting documentation including use cases, data taxonomy models (For use in page fields on UI), and site map.
  • Work closely with business, developers, business intelligence experts, BAs, and project manager to develop business-relevant solution.
  • Led business stakeholders and developers on Mobile app redesign project.
  • Managing UX team on content strategy for help documentation, style guide development, general user research/usability testing parameters, site map creation, and use of content diagrams for initial page definition
  • Performed gap analysis on existing style guide, and documented findings


User Experience Designer Sep 2012 – Present

Jabong.com (A Rocket Internet GMBH) , Gurgaon

Jabong.com is new players to emerge in the Indian E-Market and dedicated to serving all the needs of customers whether fashion or home & lifestyle products.

  • Leading user interface design in conceptualization, design and development of features on Jabong.com
  • Conducting primary research to identify requirements and develop user profiles
  • Participating in concept development as part of an interdisciplinary team including product management, engineering, marketing, creative design and quality assurance
  • Designing and prototyping UI for interaction, develop and maintain UI specificationsand guidelines
  • Taking design concepts and develop them completely
  • Planning, designing, and implementing user studies and usability testing throughout the product development cycle
  • Creating low, medium, and high fidelity UIs.
  • Participating in all phases of the software development cycle.


User Interface and Interaction Design Jan 2012 – Aug 2012

Khojguru InfoTech, New Delhi

Khojguru.com is the discount destination of India. We provide hundreds of discount coupons to our users for free. It is India’s largest free discount coupons platform.

  • Khojguru website and Mobile app: Created and utilized wire frames, HTML-mockups and simple prototypes to test develop the new khojguru web platform and mobile application.
  • Created interactive wireframes to illustrate site flow, page layouts, and site navigation for user’s activity process to aid in the design process.
  • Khojguru Corporate platform: Conceptualized and designed new product offerings by khojguru in the corporate domain. Planned and designed interfaces with attention given to interactivity and functionality of the platform and ensured user interface consistency.

Providing production-quality graphic components for the entire project. Single practitioner for all UX work for the firm, and performed all activities as well managed 3rd party vendors in conducting UX research and optimization. Establish design guidelines for the company and ensured that our visual messaging is consistent across all channels. Reporting directly to the CTO and conducting user research, testing and optimization of new and existing devices.


User Experience and Design Aug 2010 – Dec 2012

SeeQR Consumer Engagement Pvt. Ltd., New Delhi

Design and develop creative new Engagement platforms and websites, using CSS, HTML, JavaScript, and XML/XSL. Maintain internal tools for managing site structure and data.

  • Applied usability techniques and principles in all phases of the product
  • Produce wireframes, mock-ups, task flows, and UI specifications as needed to assist with business socialization and approval, as well as implementation and testing
  • Create initiative to define Interaction Design’s deliverables and placement in the overall requirements to design process
  • Produced detailed design specifications for various projects which included screenshots and UML task flow

Work with Game design team to ingest and integrate gamification concepts and new features And functions for making a highly immersive customer experience. Assist with design efforts for site pages, content archival, photo galleries, video features and third-party gadgets.


Lead Web Designer Mar 2010 – July 2010

Adroit Group of India, Bangalore

Lead designer and developer for web sites and promotional media for different businesses.

  • Coded and tested web pages for optimal viewing and functionality across browsers
  • Developed front end code for e-commerce websites, intranets and portals
  • Created mockups, wireframes and prototypes for bids and proposals to create concise
  • Utilized contemporary design web sites for specific client needs.



Information Technology, Bachelor of Engineering 75.1% (HONS)

Institute of Information Technology and Management, Gwalior (M.P) August 2005 – Sep 2009
Worked as freelancer in application development, IT project management, multimedia design,
technical planning, and business case analyses. Created working prototypes for numerous web
site projects and desktop applications.

Intermediate, Science March2003 – March2004

Wendy School Junior College, Gwalior (M.P)
Affiliated to Council for Indian School certificate, with 63%

High School, Science March2001 – March2002

Kendriya Vidhyalya, Air Force, Gwalior (M.P)
Affiliated to Central Board of Secondary Education with 67%



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